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ADP Financial Information Systems
ADP's Financial Information Systems (FIS) division needed a campaign to create excitement around its upcoming new products.
Ei created " The Future is Automatic" theme and built a series of marketing initiatives around it. Product literature, multimedia
and trade show environments were developed for general marketing and key trade shows throughout the year. The theme was designed
to make a strong, definitive leadership statement, firmly embedded in the existing ADP (Automatic Data Processing) brand and
future products.
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